To Save Avon, New Owner Comes Calling on Social Media

The Avon lady has a new potential savior.

After years of unsuccessful turnaround attempts at Avon Products Inc. by activist investors, private equity and different leaders, a Brazilian cosmetics company has set out to rescue the 134-year-old direct seller.

Natura & Co., upon closing its $2 billion, all-stock acquisition of Avon last…

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