The Key to Selling Music in the Streaming Age—From the Man Who Brought You Billie Eilish

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John Janick couldn’t have imagined that starting an independent record company from his college dorm room would prepare him for the current heyday of the streaming era.

Mr. Janick launched his Fueled by Ramen label as a freshman in 1996, as the music business entered its darkest period of rampant piracy and plummeting CD sales. He built the business by leveraging the internet, going online to seek out fans for his artists, including Fall Out Boy, Panic! At the Disco and Paramore.

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